{"id":2667,"date":"2022-04-19T13:20:03","date_gmt":"2022-04-19T13:20:03","guid":{"rendered":"https:\/\/www.chatterresearch.com\/?p=2667"},"modified":"2022-09-08T09:07:35","modified_gmt":"2022-09-08T13:07:35","slug":"62-of-non-purchasers-intend-to-buy-so-why-are-retailers-not-converting-more-store-traffic","status":"publish","type":"post","link":"https:\/\/www.chatterresearch.com\/62-of-non-purchasers-intend-to-buy-so-why-are-retailers-not-converting-more-store-traffic\/","title":{"rendered":"62% of non-purchasers intend to buy, so why are retailers not converting more store traffic?"},"content":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1652993402531{margin-top: 100px !important;padding-right: 15% !important;padding-left: 15% !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1662642431326{padding-bottom: 20px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ae00c3;\">BLOG<\/span><\/p>\n<h1 style=\"text-align: center;\"><span style=\"color: #0f1629; font-size: 55px; font-weight: bold;\">62% of Non-Purchasers intend to buy, so why are retailers not converting more store traffic?<\/span><\/h1>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662642440946{margin-bottom: 60px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>by Zack Hamilton<\/strong><\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;3068&#8243; img_size=&#8221;full&#8221; qode_css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1653502611220{margin-bottom: 60px !important;}&#8221;][vc_column_text]Retailers are facing the same challenge today as they have for the last 20 years or more: converting in-store traffic. Marketing teams have launched a variety of conversion initiatives, including coupons, marketing promotions, increasing dwell times, and strategic pricing strategies. All have the ability to increase sales for a short period of time, but have not consistently improved store traffic conversion.<\/p>\n<p>Market research studies have been conducted to explore how a brand can entice the customer to make a purchase. CMOs have also launched consumer panels to understand why customers visit their stores, browse through the merchandise, but walk out without purchasing. Countless hours have been spent analyzing transactional data and customer feedback from purchasers trying to find the answers to these questions.<\/p>\n<p>Many brands\u2019 strategies focus solely on purchasers. What can we learn from our purchasers\u2019 experiences? How do we improve the purchaser\u2019s experience in hopes of increasing in-store conversions? These are great questions to ask and solve, but there is a significant distinction between a customer who purchases and a customer who does not \u2013 the quality of their in-store experience! [\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1647887020635{padding-right: 15% !important;padding-left: 15% !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1653503767635{margin-top: 50px !important;margin-bottom: 50px !important;}&#8221;]<\/p>\n<h3 class=\"blogh2\"><span style=\"color: #5a84ff;\">The key to unlocking the non-purchaser is understanding WHY they visited the store and did not make a purchase.<\/span><\/h3>\n<p>[\/vc_column_text][vc_single_image image=&#8221;2670&#8243; img_size=&#8221;large&#8221; qode_css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1650373032820{padding-top: 25px !important;padding-bottom: 25px !important;}&#8221;][vc_column_text](This data represents more than 15 North American retail brands including more than 1M unique customer engagements) [\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1650373100882{padding-top: 5% !important;}&#8221;]Retailers have turned to unlocking the non-purchaser as a key growth strategy. With the advancement of in-store technology, as well as customer adaptation to digital technologies on their smartphones, engaging with the non-purchaser has become a less complex process.<\/p>\n<p>The non-purchaser feedback above shows a significant experience gap, but brands aren\u2018t necessarily understanding WHY customers are visiting their stores without making a purchase. The missing experience data is leading to operational execution efficiencies, pivots in strategy, and holistic CX strategies built by executive leaders who are powered by actionable data. [\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1653503790352{margin-top: 50px !important;margin-bottom: 50px !important;}&#8221;]<\/p>\n<h3 class=\"blogh2\"><span style=\"color: #5a84ff;\">62% of non-purchasers had the intention to make a purchase while in-store.<\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text]At Chatter, we have elevated our retailer growth strategies by communicating with non-purchasers and enabling brands to automate digital conversion. In doing this, we have been able to help brands understand their in-store <a href=\"https:\/\/www.chatterresearch.com\/the-experience-gap\/\">experience gap<\/a> while saving lost sales in real -time. Our conversational AI understands customer intentions by analyzing their feedback, then automates a digitally enabled \u201csave the sale\u201d closed-loop action. On average, our \u201csave the sale\u201d feature has converted an additional $1,200 in incremental revenue per store per month.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1653503815115{margin-top: 50px !important;margin-bottom: 50px !important;}&#8221;]<\/p>\n<h3 class=\"blogh2\"><span style=\"color: #5a84ff;\">So, why aren\u2019t other customers experience SaaS technologies unlocking the same results for their retail brands?<\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text]There are two reasons why Chatter is a leader in this space versus other players.<\/p>\n<p>1.) Competitors have only been focused on the purchaser. Their customer engagement strategies for feedback rely on traditional methods like email surveys, and have not leveraged new digital capabilities to connect with shoppers outside of this segment.<\/p>\n<p>2.) Traditional experience management technologies still rely on manual actions to close the loop. A LinkedIn poll shared with my network of customer experience professionals (3k+) revealed 60% of brands are relying on human actions while 40% are not taking action at all.<\/p>\n<p>Chatter\u2019s \u201csave the sale\u201d solution uses innovative digital technologies to connect and understand why non-purchasers did not convert on their purchasing intentions. In real time, our conversational AI engages with customers to understand their experiences versus relying on a traditional survey that is only sent out after the fact. As a result, it can collect insights and offer suggestions while non-purchasers still have the brand top of mind, effectively closing the loop and converting them into buyers.<\/p>\n<p><a href=\"https:\/\/www.chatterresearch.com\/global-fashion-retailer\/\">Click here<\/a> to download a case study on how a global retailer increased in-store conversions by 5%.[\/vc_column_text][vc_column_text]Not only did the retailer meet their original goal of increasing store traffic conversions, but they also increased the level of trust between them and their customers. How? Trust is built on every store visit when a customer can find what they are looking for, receive help from an employee, and enjoy the ease and convenience of accomplishing their original purchasing intent.<\/p>\n<p>If you\u2019re not speaking to non-purchasers, you\u2019re missing out on a golden opportunity. No modern CX toolkit is complete without a \u201csave the sale\u201d strategy in place. [\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1645111712099{padding-top: 50px !important;}&#8221;]Chat with Zack! text <strong>XM<\/strong> to <strong>20404<\/strong> and share your biggest take-away from this blog.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1644352612613{padding-top: 50px !important;}&#8221;]Want to Chat some more? <a class=\"calendly\" style=\"text-decoration: underline;\" href=\"https:\/\/calendly.com\/chatwithzack\/30min?month=2022-02\" target=\"_blank\" rel=\"noopener\">Click Here<\/a> to schedule a 30-minute session with Zack.[\/vc_column_text][vc_separator type=&#8221;normal&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1647887031154{margin-top: 100px !important;margin-bottom: 50px !important;padding-right: 15% !important;padding-left: 15% !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;2773&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.linkedin.com\/in\/zackhamilton\/&#8221; el_class=&#8221;social-linkedin&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1643228569434{margin-top: 50px !important;}&#8221;][vc_column_text]<\/p>\n<h5 style=\"color: #ae00c3;\">Connect with Zack for a chat<\/h5>\n<p>Zack Hamilton<br \/>\nSenior Vice President, Chief Experience &amp; Strategy[\/vc_column_text][vc_column_text]<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2774\" src=\"https:\/\/www.chatterresearch.com\/wp-content\/uploads\/2022\/01\/blog_twitter_1x.webp\" alt=\"\" width=\"35\" height=\"35\" title=\"\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2775\" src=\"https:\/\/www.chatterresearch.com\/wp-content\/uploads\/2022\/01\/blog_linkedin_1x.webp\" alt=\"\" width=\"35\" height=\"35\" title=\"\">[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text]<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1652993402531{margin-top: 100px !important;padding-right: 15% !important;padding-left: 15% !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1662642431326{padding-bottom: 20px !important;}&#8221;] BLOG 62% of Non-Purchasers intend to buy, so why are retailers not converting more store traffic? [\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662642440946{margin-bottom: 60px !important;}&#8221;] by Zack Hamilton [\/vc_column_text][vc_single_image image=&#8221;3068&#8243; img_size=&#8221;full&#8221;&#8230;<\/p>\n","protected":false},"author":14,"featured_media":3068,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-2667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/posts\/2667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/comments?post=2667"}],"version-history":[{"count":13,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/posts\/2667\/revisions"}],"predecessor-version":[{"id":4812,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/posts\/2667\/revisions\/4812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/media\/3068"}],"wp:attachment":[{"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/media?parent=2667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/categories?post=2667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/tags?post=2667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}