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[\/vc_column_text][vc_column_text css=”.vc_custom_1651585849377{padding-top: 50px !important;padding-bottom: 50px !important;}”]Operationalizing customer feedback is easy in principle \u2013 but in practice, very few brands have been able to solve the puzzle. Enter William Folsom, the Senior Manager of Customer-Centric Initiatives at Aaron\u2019s. <\/span><\/span>\u00a0<\/span> [\/vc_column_text][vc_column_text css=”.vc_custom_1651604281270{padding-top: 50px !important;padding-bottom: 50px !important;}”]William has a wealth of experience in retail: with roles spanning from store manager to multi-unit leader, he has taken the lead on countless customer experience and digital experience strategies. In past roles, he was utilizing a traditional experience management platform that wasn’t delivering results \u2013 so, in his words, “Brands deserve better!”<\/span><\/span>\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":" [vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1649272713737{padding-right: 10% !important;padding-left: 10% !important;}”][vc_column][vc_column_text css=”.vc_custom_1653507436642{margin-bottom: 70px !important;padding-top: 10% !important;}”] S1E4 \u2022 Scaling operational buy-in like a pro William Folsom, Aaron’s [\/vc_column_text][vc_raw_html css=”.vc_custom_1651585837617{padding-top: 50px !important;padding-bottom: 50px !important;}”]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZvbW55LmZtJTJGc2hvd3MlMkZhY3Rpb24tdGhpcyUyRnMxZTQtd2lsbGlhbS1mb2xzb20lMkZlbWJlZCUyMiUyMGFsbG93JTNEJTIyYXV0b3BsYXklM0IlMjBjbGlwYm9hcmQtd3JpdGUlMjIlMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUyMGhlaWdodCUzRCUyMjE4MCUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMHRpdGxlJTNEJTIyUzFFNCUyMCVFMiU4MCVBMiUyMFdpbGxpYW0lMjBGb2xzb20lMkMlMjAlMjBBYXJvbiUyN3MlMjAlRTIlODAlQTIlMjAlMjBTY2FsaW5nJTIwb3BlcmF0aW9uYWwlMjBidXktaW4lMjBsaWtlJTIwYSUyMHBybyUyMiUzRSUzQyUyRmlmcmFtZSUzRQ==[\/vc_raw_html][vc_column_text css=”.vc_custom_1649271822587{padding-top: 50px…<\/p>\n","protected":false},"author":14,"featured_media":2721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-2720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"_links":{"self":[{"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/posts\/2720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/comments?post=2720"}],"version-history":[{"count":10,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/posts\/2720\/revisions"}],"predecessor-version":[{"id":3568,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/posts\/2720\/revisions\/3568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/media\/2721"}],"wp:attachment":[{"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/media?parent=2720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/categories?post=2720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/tags?post=2720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/span>\u00a0<\/span>
<\/span>In his time working for this household-name retailer, Folsom has learned to effectively build trust with operational leaders and scale new initiatives using an agile approach. Tap into his wealth of experience empowering cross-functional teams with customer and employee feedback.<\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1649271801554{padding-top: 50px !important;padding-bottom: 20px !important;}”]<\/p>\nGuest bio<\/h2>\n