{"id":3679,"date":"2022-07-13T08:00:43","date_gmt":"2022-07-13T12:00:43","guid":{"rendered":"https:\/\/www.chatterresearch.com\/?p=3679"},"modified":"2022-10-04T18:42:49","modified_gmt":"2022-10-04T22:42:49","slug":"s1e9-carl-leskinen-data-through-the-decades","status":"publish","type":"post","link":"https:\/\/www.chatterresearch.com\/s1e9-carl-leskinen-data-through-the-decades\/","title":{"rendered":"S1E9 \u2022 Carl Leskinen \u2022 Burt Intelligence \u2022 Data through the decades"},"content":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column]<div class=\"sc_container vc_row wpb_row section vc_row-fluid grid_section\" style=\"background:linear-gradient(90deg, #65F5E4 0%, #5B8AFE 100%)\"><div class=\"sc_inner section_inner clearfix dskH300 mobH150\" style=\"background-image:url(https:\/\/www.chatterresearch.com\/wp-content\/uploads\/2022\/07\/6747_CbS_Action-This-Podcast_Episode-Page-Header_Episode-9_1236x600_V01.png)\"><div class=\"sc_section_inner_margin\"><div class=\"sc_section_inner_margin section_inner_margin clearfix\"><div class=\"wpb_column vc_column_container vc_col-xs-5 dskH300 mobH150\"><div class=\"t_col dskH300 mobH150\"><div class=\"tc_col title title_size_large\"><h1 class=\"sc_title\"><\/h1><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-xs-7 dskH300 mobH150\"><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1649272713737{padding-right: 10% !important;padding-left: 10% !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1664923310590{padding-top: 10% !important;}&#8221;]<\/p>\n<h1 style=\"text-align: center;\"><span style=\"color: #000000;\"><span class=\"EOP SCXW31350664 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">S1E9 \u2022 Data through the decades<\/span><\/span><\/h1>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1664923343016{margin-top: 20px !important;margin-bottom: 70px !important;}&#8221;]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"TextRun SCXW31350664 BCX0\" lang=\"EN-US\" style=\"color: #000000;\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW31350664 BCX0\">Carl Leskinen, Burt Intelligence<\/span><\/span><\/h4>\n<p>[\/vc_column_text][vc_raw_html css=&#8221;.vc_custom_1658164176213{padding-top: 50px !important;padding-bottom: 50px !important;}&#8221;]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZvbW55LmZtJTJGc2hvd3MlMkZhY3Rpb24tdGhpcy0xJTJGczFlOS1idXJ0LWludGVsbGlnZW5jZS1kYXRhLXRocm91Z2gtdGhlLWRlY2FkZXMlMkZlbWJlZCUyMiUyMGFsbG93JTNEJTIyYXV0b3BsYXklM0IlMjBjbGlwYm9hcmQtd3JpdGUlMjIlMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUyMGhlaWdodCUzRCUyMjE4MCUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMHRpdGxlJTNEJTIyUzFFOSUyMCVFMiU4MCVBMiUyMEJ1cnQlMjBJbnRlbGxpZ2VuY2UlMjAlRTIlODAlQTIlMjBEYXRhJTIwdGhyb3VnaCUyMHRoZSUyMGRlY2FkZXMlMjIlM0UlM0MlMkZpZnJhbWUlM0U=[\/vc_raw_html][vc_column_text css=&#8221;.vc_custom_1653593897352{padding-top: 50px !important;padding-bottom: 20px !important;}&#8221;]<\/p>\n<h2>Episode overview<\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1657041989179{padding-top: 50px !important;padding-bottom: 50px !important;}&#8221;]<span class=\"TextRun Highlight SCXW265491328 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW265491328 BCX0\">Over the last decade, data analysts rallied around a common goal: making data usable. In the coming decade, they\u2019ll be focusing their efforts on\u00a0making it actionable. Carl Leskinen, CEO of analytics agency Burt Intelligence, joins us this week to chat about the role data analysts can play within a cross-functional CX team, and why holistic data systems are <\/span><span class=\"NormalTextRun SCXW265491328 BCX0\">non<\/span><span class=\"NormalTextRun SCXW265491328 BCX0\">-negotiable for brands.\u00a0<\/span><\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1653593943665{padding-top: 50px !important;padding-bottom: 20px !important;}&#8221;]<\/p>\n<h2>Guest bio<\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1657042003266{padding-top: 50px !important;padding-bottom: 50px !important;}&#8221;]<span class=\"TextRun SCXW12743495 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW12743495 BCX0\">Carl Leskinen is the Co-Founder and CEO of Burt Intelligence, a data analytics agency that serves the advertising industry. As the media landscape grows increasingly complex, he\u00a0is leveraging his experience as a data analyst and advisor to help <\/span><span class=\"NormalTextRun SCXW12743495 BCX0\">advertising professionals demystify their data to make well-informed strategic decisions. <\/span><span class=\"NormalTextRun SCXW12743495 BCX0\">Prior to Burt Intelligence, Carl spent the better part of a decade as a consultant and systems architect, in addition to earning three global patents and a <\/span><span class=\"NormalTextRun SCXW12743495 BCX0\">Master&#8217;s Degree<\/span><span class=\"NormalTextRun SCXW12743495 BCX0\"> in Physics from Chalmers University in Gothenburg, Sweden.<\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1649272713737{padding-right: 10% !important;padding-left: 10% !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1664923310590{padding-top: 10% !important;}&#8221;] S1E9 \u2022 Data through the decades [\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1664923343016{margin-top: 20px !important;margin-bottom: 70px !important;}&#8221;] Carl Leskinen, Burt Intelligence [\/vc_column_text][vc_raw_html css=&#8221;.vc_custom_1658164176213{padding-top: 50px !important;padding-bottom: 50px&#8230;<\/p>\n","protected":false},"author":14,"featured_media":3682,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-3679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"_links":{"self":[{"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/posts\/3679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/comments?post=3679"}],"version-history":[{"count":9,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/posts\/3679\/revisions"}],"predecessor-version":[{"id":5076,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/posts\/3679\/revisions\/5076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/media\/3682"}],"wp:attachment":[{"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/media?parent=3679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/categories?post=3679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/tags?post=3679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}