{"id":3717,"date":"2022-07-08T12:37:25","date_gmt":"2022-07-08T16:37:25","guid":{"rendered":"https:\/\/www.chatterresearch.com\/?p=3717"},"modified":"2023-06-09T09:54:41","modified_gmt":"2023-06-09T13:54:41","slug":"5-steps-to-elevating-your-brands-social-reputation","status":"publish","type":"post","link":"https:\/\/www.chatterresearch.com\/5-steps-to-elevating-your-brands-social-reputation\/","title":{"rendered":"5 steps to elevating your brand\u2019s social reputation"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1652993395636{margin-top: 100px !important;padding-right: 15% !important;padding-left: 15% !important;}”][vc_column][vc_column_text css=”.vc_custom_1659039832046{padding-bottom: 20px !important;}”]<\/p>\n

BLOG<\/span><\/p>\n

5 steps to elevating your brand\u2019s social reputation <\/span><\/h1>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1657287653196{margin-bottom: 60px !important;}”]<\/p>\n

by Zack Hamilton<\/strong><\/p>\n

[\/vc_column_text][vc_single_image image=”3718″ img_size=”full” alignment=”center” qode_css_animation=”” css=”.vc_custom_1657287698797{margin-bottom: 60px !important;}”][vc_column_text] Driven by consumer demand for online shopping and the era of Great Brand Exploration, retailers are continuing to invest in their digital stores. When exploring a new brand, consumers are engaging with online resources such as Google in order to understand the brand\u2019s reputation. Are they trustworthy? Are their products high-quality? How\u2019s their customer service?\u00a0<\/span>\u00a0<\/span><\/p>\n

Here are 4 reasons why brands need a holistic understanding of their online reputation, especially on Google:\u00a0<\/strong>\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1647887020635{padding-right: 15% !important;padding-left: 15% !important;}”][vc_column][vc_column_text css=”.vc_custom_1657138163469{padding-top: 5% !important;}”]<\/p>\n

1. Credibility<\/span><\/span><\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1657298093048{padding-top: 2% !important;}”]Nearly 7 in 10 consumers say<\/a> an online <\/span><\/span>r<\/span><\/span>eview<\/span><\/span> is equally as important as a personal recommendation. Through social media<\/span> and search engines<\/span>, potential customers have access to your brand and how it is reviewed by its existing customers. The<\/span>se<\/span> reviews increase or decrease the credibility of the product or service in the potential customer\u2019s mind before they make <\/span>a purchase<\/span> decision.<\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1657138253351{padding-top: 5% !important;}”]<\/p>\n

2. Trust<\/span><\/span><\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1657298050542{padding-top: 2% !important;}”]From a recent study, <\/span>nearly <\/span>77<\/span><\/a>% of respondents read online reviews before purchasing something online. They also claim<\/span>ed<\/span> that positive online reviews influence their purchasing decisions over negative online reviews. This shows that <\/span><\/span>social media<\/span><\/span> reviews<\/span> are a big deal in today\u2019s fast-growing digital world<\/span>,<\/span> and r<\/span>eading online reviews is <\/span>a central <\/span>part of the decision-making process for customers.<\/span><\/span><\/p>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1657138312087{padding-top: 5% !important;}”]<\/p>\n

3. Store Traffic<\/span> Driver<\/span><\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1657224239485{padding-top: 2% !important;}”]Online reviews are even more important for local <\/span>search<\/span> and discoverability<\/span>.<\/span><\/span> Local search <\/span>plays a<\/span> huge<\/span> part in driving traffic to locations \u2013<\/span> s<\/span>o huge<\/span>,<\/span> in fact<\/span>,<\/span> that <\/span><\/span>67.7% of users<\/span>\u2019<\/span><\/span><\/span><\/a> searches<\/span> result in visiting a local business.<\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1657224089911{padding-top: 5% !important;}”]<\/p>\n

4. Purchaser Driver<\/span><\/span><\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1657224288011{padding-top: 2% !important;}”]A whopping<\/span> <\/span>94% of online shoppers<\/span><\/span><\/a> reported that<\/span><\/span> a negative review has convinced them to avoid visiting a business.<\/span><\/span><\/strong><\/p>\n

No matter your industry, maintaining a positive online reputation gives you several key advantages, which is why it\u2019s becoming a key pivotal role in connecting with your customers and driving website traffic.<\/span>\u00a0<\/span><\/p>\n

By understanding what your reviews are saying about you, Chatter will help you optimize your customer experience to help create a positive online footprint right where potential customers are looking.<\/span>\u00a0<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1657138533397{padding-top: 5% !important;}”]<\/p>\n

5 <\/span>k<\/span>eys to <\/span>u<\/span>nlocking <\/span>b<\/span>rand <\/span>r<\/span>eputation<\/span> through<\/span> o<\/span>nline <\/span>r<\/span>eviews:<\/span><\/span>\u00a0<\/span><\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1657287610292{padding-top: 5% !important;}”]<\/p>\n

2. Compete<\/span><\/span><\/span><\/span><\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1657287536962{padding-top: 2% !important;}”]Brands should compare their strengths and weaknesses to their competitors. This practice enables a brand to <\/span>craft<\/span> targeted marketing messages <\/span>that po<\/span>sition them competitively<\/span> at the local level.<\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1657287553339{padding-top: 5% !important;}”]<\/p>\n

3. Compare<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1657287558418{padding-top: 2% !important;}”]Extend your competitive analysis by determining how your brand\u2019s ratings and sentiment analysis rank versus other brands<\/span>.<\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1657287570570{padding-top: 5% !important;}”]<\/p>\n

4. Engage<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1657287578239{padding-top: 2% !important;}”]Closing the loop with customers via 2-way messaging enables <\/span>brand<\/span>s<\/span> to resolve <\/span>customer<\/span> issue<\/span>s<\/span> and recover <\/span>the<\/span> relationship. Brands must have a solution to engage with customers in <\/span>real time<\/span>.<\/span><\/span>\u00a0<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1657287598731{padding-top: 5% !important;}”]<\/p>\n

5. Boost<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1657297944558{padding-top: 2% !important;}”]The velocity and number of <\/span>G<\/span>oogle reviews <\/span>are<\/span> critically important to a brand\u2019s SERP<\/span> (search engine results page)<\/span>. Currently, brands are requesting feedback regarding their shopping experience via surveys as well as a <\/span>G<\/span>oogle review. Brands should invest in a solution that enables their customers to promote their feedback <\/span>directly <\/span>to the brand\u2019s local online reviews pages.<\/span><\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

When it comes to online retail, reviews are the equivalent of a world-of-mouth recommendation. They deliver trust, peace of mind, and even boost SEO. For brands, they are also a window into what shoppers are saying \u2013 and therefore the key to making targeted CX improvements. If you don\u2019t know what customers are saying about you online, you\u2019re missing out on precious insights.<\/span>\u00a0<\/span><\/p>\n

Chatter\u2019s free online review analysis is designed to shed light on your digital reputation. We crawl the web for customer reviews, then deliver a report that highlights your greatest strengths, weaknesses, and compares you to a competitor of your choice.<\/span>\u00a0<\/span><\/p>\n

Want to know where you stand?<\/span>\u00a0<\/span>Get your free brand reputation analysis.<\/strong>[\/vc_column_text][vc_empty_space height=”20px”]Get free analysis<\/a>[vc_empty_space][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1652993395636{margin-top: 100px !important;padding-right: 15% !important;padding-left: 15% !important;}”][vc_column][vc_column_text css=”.vc_custom_1659039832046{padding-bottom: 20px !important;}”] BLOG 5 steps to elevating your brand\u2019s social reputation [\/vc_column_text][vc_column_text css=”.vc_custom_1657287653196{margin-bottom: 60px !important;}”] by Zack Hamilton [\/vc_column_text][vc_single_image image=”3718″ img_size=”full” alignment=”center” qode_css_animation=”” css=”.vc_custom_1657287698797{margin-bottom: 60px !important;}”][vc_column_text] Driven by…<\/p>\n","protected":false},"author":14,"featured_media":3722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-3717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/posts\/3717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/comments?post=3717"}],"version-history":[{"count":22,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/posts\/3717\/revisions"}],"predecessor-version":[{"id":4064,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/posts\/3717\/revisions\/4064"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/media\/3722"}],"wp:attachment":[{"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/media?parent=3717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/categories?post=3717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/tags?post=3717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

1. Understand<\/span><\/span><\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1657224288011{padding-top: 2% !important;}”]A whopping<\/span> <\/span>94% of online shoppers<\/span><\/span><\/a> reported that<\/span><\/span> a negative review has convinced them to avoid visiting a business.<\/span><\/span><\/strong><\/p>\n

No matter your industry, maintaining a positive online reputation gives you several key advantages, which is why it\u2019s becoming a key pivotal role in connecting with your customers and driving website traffic.<\/span>\u00a0<\/span><\/p>\n

By understanding what your reviews are saying about you, Chatter will help you optimize your customer experience to help create a positive online footprint right where potential customers are looking.<\/span>\u00a0<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1657287529739{padding-top: 5% !important;}”]<\/p>\n