{"id":3944,"date":"2022-08-15T10:52:54","date_gmt":"2022-08-15T14:52:54","guid":{"rendered":"https:\/\/www.chatterresearch.com\/?p=3944"},"modified":"2023-06-09T09:54:25","modified_gmt":"2023-06-09T13:54:25","slug":"whitepaper-vol-1-cart-abandonment","status":"publish","type":"post","link":"https:\/\/www.chatterresearch.com\/whitepaper-vol-1-cart-abandonment\/","title":{"rendered":"White paper: Take action, or take the hit"},"content":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column]<div class=\"sc_container vc_row wpb_row section vc_row-fluid grid_section\" style=\"background:linear-gradient(90deg, #0e142a 0%, #0e142a 100%)\"><div class=\"sc_inner section_inner clearfix dskH300 mobH150\" style=\"background-image:url(https:\/\/www.chatterresearch.com\/wp-content\/uploads\/2022\/08\/header_whitepaper.png)\"><div class=\"sc_section_inner_margin\"><div class=\"sc_section_inner_margin section_inner_margin clearfix\"><div class=\"wpb_column vc_column_container vc_col-xs-5 dskH300 mobH150\"><div class=\"t_col dskH300 mobH150\"><div class=\"tc_col title title_size_large\"><span class=\"subtitle\" style=\"color:#ffffff\">White Paper<\/span><h1 class=\"sc_title\">Take action,<br \/>\nor take the hit.<\/h1><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-xs-7 dskH300 mobH150\"><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1659983292321{margin-top: 62px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1659983256375{padding-right: 10% !important;padding-bottom: 10% !important;padding-left: 10% !important;}&#8221;][vc_column_text]<\/p>\n<h2 style=\"padding-bottom: 20px;\">Why brands continue to lose customers to the same old issues.<\/h2>\n<h3 style=\"padding-bottom: 20px;\">Vol. 1: Cart abandonment<\/h3>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><span data-usefontface=\"false\" data-contrast=\"none\">It\u2019s a tale as old as time: online shoppers\u00a0<\/span><span data-usefontface=\"false\" data-contrast=\"none\">fill their carts, get all the way to\u00a0<\/span><span data-usefontface=\"false\" data-contrast=\"none\">checkout, then bail at the last second.<\/span>\u200b<\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><span data-usefontface=\"false\" data-contrast=\"none\">Brands are frustrated. Customers are\u00a0<\/span><span data-usefontface=\"false\" data-contrast=\"none\">dissatisfied. The same old methods for\u00a0<\/span><span data-usefontface=\"false\" data-contrast=\"none\">boosting conversions clearly aren\u2019t\u00a0<\/span><span data-usefontface=\"false\" data-contrast=\"none\">working\u2026 so it\u2019s time for a strategy\u00a0<\/span><span data-usefontface=\"false\" data-contrast=\"none\">shakeup.<\/span><\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><span class=\"TextRun MacChromeBold BCX0 SCXP41324868\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXP41324868\">Discover the 4 key reasons why\u00a0<\/span><\/span><span class=\"TextRun MacChromeBold BCX0 SCXP41324868\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXP41324868\">shoppers abandon their carts \u2013 and\u00a0<\/span><\/span><span class=\"TextRun MacChromeBold BCX0 SCXP41324868\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXP41324868\">how to get them across the finish line\u00a0<\/span><\/span><span class=\"TextRun MacChromeBold BCX0 SCXP41324868\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXP41324868\">thanks to experience systems.<\/span><\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1660671883803{background-color: #f7f7f7 !important;}&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">Get the white paper<\/h3>\n<p>[\/vc_column_text]<script type=\"text\/javascript\">var gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,initializeOnLoaded:function(o){gform.domLoaded&&gform.scriptsLoaded?o():!gform.domLoaded&&gform.scriptsLoaded?window.addEventListener(\"DOMContentLoaded\",o):document.addEventListener(\"gform_main_scripts_loaded\",o)},hooks:{action:{},filter:{}},addAction:function(o,n,r,t){gform.addHook(\"action\",o,n,r,t)},addFilter:function(o,n,r,t){gform.addHook(\"filter\",o,n,r,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,n){gform.removeHook(\"action\",o,n)},removeFilter:function(o,n,r){gform.removeHook(\"filter\",o,n,r)},addHook:function(o,n,r,t,i){null==gform.hooks[o][n]&&(gform.hooks[o][n]=[]);var e=gform.hooks[o][n];null==i&&(i=n+\"_\"+e.length),gform.hooks[o][n].push({tag:i,callable:r,priority:t=null==t?10:t})},doHook:function(n,o,r){var t;if(r=Array.prototype.slice.call(r,1),null!=gform.hooks[n][o]&&((o=gform.hooks[n][o]).sort(function(o,n){return o.priority-n.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==n?t.apply(null,r):r[0]=t.apply(null,r)})),\"filter\"==n)return r[0]},removeHook:function(o,n,t,i){var r;null!=gform.hooks[o][n]&&(r=(r=gform.hooks[o][n]).filter(function(o,n,r){return!!(null!=i&&i!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][n]=r)}});<\/script>\n                <div class='gf_browser_unknown gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_6' ><form method='post' enctype='multipart\/form-data'  id='gform_6'  action='\/wp-json\/wp\/v2\/posts\/3944' data-formid='6' novalidate><div class='gf_invisible ginput_recaptchav3' data-sitekey='6LcU5NkkAAAAAEcmcQ_yBLxGehxCqtpMDELdaHb8' data-tabindex='0'><input id=\"input_e5e3b1f4b28fc34530a842900157c22e\" class=\"gfield_recaptcha_response\" type=\"hidden\" name=\"input_e5e3b1f4b28fc34530a842900157c22e\" value=\"\"\/><\/div>\n                        <div class='gform-body gform_body'><div id='gform_fields_6' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_6_4\" class=\"gfield gfield--type-email gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_6_4\" ><label class='gfield_label gform-field-label' for='input_6_4'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_4' id='input_6_4' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_6_1\" class=\"gfield gfield--type-text gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_6_1\" ><label class='gfield_label gform-field-label' for='input_6_1'>First Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_6_1' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/> <\/div><\/div><div id=\"field_6_5\" class=\"gfield gfield--type-text gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_6_5\" ><label class='gfield_label gform-field-label' for='input_6_5'>How did you hear about us?<\/label><div class='ginput_container ginput_container_text'><input name='input_5' id='input_6_5' type='text' value='' class='large'      aria-invalid=\"false\"   \/> <\/div><\/div><\/div><\/div>\n        <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_6' class='gform_button button' value='Submit'  onclick='if(window[\"gf_submitting_6\"]){return false;}  if( !jQuery(\"#gform_6\")[0].checkValidity || jQuery(\"#gform_6\")[0].checkValidity()){window[\"gf_submitting_6\"]=true;}  ' onkeypress='if( event.keyCode == 13 ){ if(window[\"gf_submitting_6\"]){return false;} if( !jQuery(\"#gform_6\")[0].checkValidity || jQuery(\"#gform_6\")[0].checkValidity()){window[\"gf_submitting_6\"]=true;}  jQuery(\"#gform_6\").trigger(\"submit\",[true]); 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