{"id":4241,"date":"2022-08-12T11:47:17","date_gmt":"2022-08-12T15:47:17","guid":{"rendered":"https:\/\/www.chatterresearch.com\/?p=4241"},"modified":"2022-08-15T10:30:07","modified_gmt":"2022-08-15T14:30:07","slug":"meet-sarah-fahey-senior-retail-analyst","status":"publish","type":"post","link":"https:\/\/www.chatterresearch.com\/meet-sarah-fahey-senior-retail-analyst\/","title":{"rendered":"Meet Sarah Fahey, Senior Retail Analyst"},"content":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1652993357684{margin-top: 100px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<p style=\"text-align: center; color: #ae00c3;\">BLOG<\/p>\n<h1 style=\"text-align: center; color: #000;\"><span class=\"TextRun SCXW262831295 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW262831295 BCX0\">Meet Sarah Fahey, <\/span><\/span><span class=\"TextRun SCXW262831295 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW262831295 BCX0\">Senior Retail Analyst<\/span><\/span><span class=\"EOP SCXW262831295 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h1>\n<p>[\/vc_column_text][vc_single_image image=&#8221;4254&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1660247109229{padding-top: 10% !important;padding-bottom: 2% !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1652817337616{margin-top: 50px !important;margin-bottom: 50px !important;}&#8221;]<\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #5a84ff;\">Tell us about yourself&#8230;<\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text]<span class=\"TextRun SCXW80139999 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW80139999 BCX0\"><span class=\"TextRun SCXW199601303 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW199601303 BCX0\">I\u2019m o<\/span><span class=\"NormalTextRun SCXW199601303 BCX0\">riginally from Auckland, New Zealand<\/span><\/span><span class=\"TrackChangeTextDeletion TrackedChange SCXW199601303 BCX0\"><span class=\"TextRun SCXW199601303 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW199601303 BCX0\">,<\/span><\/span><\/span><span class=\"TextRun SCXW199601303 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW199601303 BCX0\"> and<\/span><span class=\"NormalTextRun SCXW199601303 BCX0\"> I moved to <\/span><span class=\"NormalTextRun SCXW199601303 BCX0\">Vancouver, <\/span><span class=\"NormalTextRun SCXW199601303 BCX0\">Canada <\/span><span class=\"NormalTextRun SCXW199601303 BCX0\">for a<\/span><span class=\"NormalTextRun SCXW199601303 BCX0\"> 2-year <\/span><span class=\"NormalTextRun SCXW199601303 BCX0\">overseas experience<\/span><span class=\"NormalTextRun SCXW199601303 BCX0\"> (OE)<\/span><span class=\"NormalTextRun SCXW199601303 BCX0\">.<\/span><span class=\"NormalTextRun SCXW199601303 BCX0\"> Apparently, 2<\/span><\/span> <span class=\"TrackChangeTextDeletion TrackedChange SCXW199601303 BCX0\"><span class=\"TextRun SCXW199601303 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW199601303 BCX0\">&#8211;<\/span><\/span><\/span><span class=\"TextRun SCXW199601303 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW199601303 BCX0\">years wasn\u2019t long enough for me, and<\/span> <span class=\"NormalTextRun SCXW199601303 BCX0\">m<\/span><span class=\"NormalTextRun SCXW199601303 BCX0\">y journey <\/span><span class=\"NormalTextRun SCXW199601303 BCX0\">led<\/span><span class=\"NormalTextRun SCXW199601303 BCX0\"> me to <\/span><span class=\"NormalTextRun SCXW199601303 BCX0\">Toronto<\/span><span class=\"NormalTextRun SCXW199601303 BCX0\">. <\/span><span class=\"NormalTextRun SCXW199601303 BCX0\">I\u2019ve called <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW199601303 BCX0\">The<\/span><span class=\"NormalTextRun SCXW199601303 BCX0\"> 6ix home since 2019. <\/span><span class=\"NormalTextRun SCXW199601303 BCX0\">My background <\/span><span class=\"NormalTextRun SCXW199601303 BCX0\">encompasses all things retail <\/span><span class=\"NormalTextRun SCXW199601303 BCX0\">and <\/span><span class=\"NormalTextRun SCXW199601303 BCX0\">throughout my career<\/span><span class=\"NormalTextRun SCXW199601303 BCX0\">, I\u2019ve<\/span> <span class=\"NormalTextRun SCXW199601303 BCX0\">used<\/span><span class=\"NormalTextRun SCXW199601303 BCX0\"> data and insights to make decisions that will impact<\/span><\/span><span class=\"TrackChangeTextDeletion TrackedChange SCXW199601303 BCX0\"><span class=\"TextRun SCXW199601303 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW199601303 BCX0\">\u00a0<\/span><\/span><\/span><span class=\"TextRun SCXW199601303 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW199601303 BCX0\">store<\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW199601303 BCX0\"><span class=\"TextRun SCXW199601303 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW199601303 BCX0\">s<\/span><\/span><\/span>\u00a0<span class=\"TextRun SCXW199601303 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW199601303 BCX0\">and sales in real time.<\/span><\/span>\u202f<\/span><\/span><span class=\"EOP SCXW80139999 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1652817347338{margin-top: 50px !important;margin-bottom: 50px !important;}&#8221;]<\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #5a84ff;\">How did you get your start in Customer Experience?<\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text]<span class=\"TextRun SCXW182953708 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW182953708 BCX0\">I love fashion and apparel<\/span><span class=\"NormalTextRun SCXW182953708 BCX0\">,<\/span><span class=\"NormalTextRun SCXW182953708 BCX0\"> so <\/span><span class=\"NormalTextRun SCXW182953708 BCX0\">I <\/span><span class=\"NormalTextRun SCXW182953708 BCX0\">naturally <\/span><span class=\"NormalTextRun SCXW182953708 BCX0\">found myself working in <\/span><span class=\"NormalTextRun SCXW182953708 BCX0\">brick-and-mortar<\/span><span class=\"NormalTextRun SCXW182953708 BCX0\"> retail stores. <\/span><span class=\"NormalTextRun SCXW182953708 BCX0\">During this time, I learned that I <\/span><span class=\"NormalTextRun SCXW182953708 BCX0\">truly enjoyed helping people and creating one<\/span><span class=\"NormalTextRun SCXW182953708 BCX0\">&#8211;<\/span><span class=\"NormalTextRun SCXW182953708 BCX0\">of<\/span><span class=\"NormalTextRun SCXW182953708 BCX0\">&#8211;<\/span><span class=\"NormalTextRun SCXW182953708 BCX0\">a<\/span><span class=\"NormalTextRun SCXW182953708 BCX0\">&#8211;<\/span><span class=\"NormalTextRun SCXW182953708 BCX0\">kind, memorable <\/span><span class=\"NormalTextRun SCXW182953708 BCX0\">experiences<\/span><span class=\"NormalTextRun SCXW182953708 BCX0\">.<\/span><\/span><span class=\"EOP SCXW182953708 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1652817362971{margin-top: 50px !important;margin-bottom: 50px !important;}&#8221;]<\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #5a84ff;\">What is your favorite customer experience benchmark?<\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text]<span class=\"EOP SCXW144846849 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><span class=\"TextRun SCXW114142283 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW114142283 BCX0\">It\u2019s probably a little clich\u00e9, but <\/span><span class=\"NormalTextRun SCXW114142283 BCX0\">my <\/span><span class=\"NormalTextRun SCXW114142283 BCX0\">favorite<\/span><span class=\"NormalTextRun SCXW114142283 BCX0\"> customer experience benchmark is Net Promoter Score (NPS). The scale question itself doesn\u2019t excite<\/span><span class=\"NormalTextRun SCXW114142283 BCX0\"> me<\/span><span class=\"NormalTextRun SCXW114142283 BCX0\">,<\/span> <span class=\"NormalTextRun SCXW114142283 BCX0\">but what I do<\/span><span class=\"NormalTextRun SCXW114142283 BCX0\"> love <\/span><span class=\"NormalTextRun SCXW114142283 BCX0\">is <\/span><span class=\"NormalTextRun SCXW114142283 BCX0\">digging into the <\/span><span class=\"NormalTextRun SCXW114142283 BCX0\">\u201c<\/span><span class=\"NormalTextRun SCXW114142283 BCX0\">why<\/span><span class=\"NormalTextRun SCXW114142283 BCX0\">\u201d<\/span> <span class=\"NormalTextRun SCXW114142283 BCX0\">behind the reason for the score<\/span><span class=\"NormalTextRun SCXW114142283 BCX0\"> (t<\/span><span class=\"NormalTextRun SCXW114142283 BCX0\">he Chatter A<\/span><span class=\"NormalTextRun SCXW114142283 BCX0\">I<\/span><span class=\"NormalTextRun SCXW114142283 BCX0\"> helps <\/span><span class=\"NormalTextRun SCXW114142283 BCX0\">immensely with this<\/span><span class=\"NormalTextRun SCXW114142283 BCX0\">!). I love <\/span><span class=\"NormalTextRun SCXW114142283 BCX0\">understanding <\/span><span class=\"NormalTextRun SCXW114142283 BCX0\">a <\/span><span class=\"NormalTextRun SCXW114142283 BCX0\">customer\u2019s<\/span><span class=\"NormalTextRun SCXW114142283 BCX0\"> experience<\/span><span class=\"NormalTextRun SCXW114142283 BCX0\"> using both NPS and <\/span><span class=\"NormalTextRun SCXW114142283 BCX0\">customer feedback<\/span><span class=\"NormalTextRun SCXW114142283 BCX0\">,<\/span> <span class=\"NormalTextRun SCXW114142283 BCX0\">then shar<\/span><span class=\"NormalTextRun SCXW114142283 BCX0\">ing<\/span><span class=\"NormalTextRun SCXW114142283 BCX0\"> it with our c<\/span><span class=\"NormalTextRun SCXW114142283 BCX0\">lients\/customers<\/span><span class=\"NormalTextRun SCXW114142283 BCX0\">.<\/span> <span class=\"NormalTextRun SCXW114142283 BCX0\">Qualitative data and anecdotes really help them <\/span><span class=\"NormalTextRun SCXW114142283 BCX0\">improve their business in a meaningful way.<\/span><\/span><span class=\"EOP SCXW114142283 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span> <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1652817378263{margin-top: 50px !important;margin-bottom: 50px !important;}&#8221;]<\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #5a84ff;\">What excites you about joining\u00a0Chatter?<\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text]<span class=\"TextRun SCXW78171632 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW78171632 BCX0\">I\u2019ve used and seen plenty of <\/span><\/span><span class=\"TextRun SCXW78171632 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW78171632 BCX0\">Voice of the Customer<\/span><\/span><span class=\"TextRun SCXW78171632 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"> <span class=\"NormalTextRun SCXW78171632 BCX0\">tools,<\/span><span class=\"NormalTextRun SCXW78171632 BCX0\"> but I have truly never seen anything quite like Chatter. <\/span><span class=\"NormalTextRun SCXW78171632 BCX0\">A lot of those tools feel quite <\/span><span class=\"NormalTextRun SCXW78171632 BCX0\">1-dimensional<\/span><span class=\"NormalTextRun SCXW78171632 BCX0\">,<\/span> <span class=\"NormalTextRun SCXW78171632 BCX0\">but Chatter <\/span><span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW78171632 BCX0\">is able to<\/span> <span class=\"NormalTextRun SCXW78171632 BCX0\">uncover so much more than just <\/span><span class=\"NormalTextRun SCXW78171632 BCX0\">standard <\/span><span class=\"NormalTextRun SCXW78171632 BCX0\">customer feedback. We hear from <\/span><span class=\"NormalTextRun SCXW78171632 BCX0\">purchasers<\/span><span class=\"NormalTextRun SCXW78171632 BCX0\">, non-purchasers<\/span><span class=\"NormalTextRun SCXW78171632 BCX0\">,<\/span><span class=\"NormalTextRun SCXW78171632 BCX0\"> and <\/span><span class=\"NormalTextRun SCXW78171632 BCX0\">have even worked with some brands to create <\/span><span class=\"NormalTextRun SCXW78171632 BCX0\">a \u2018gamified\u2019 version of a survey to boost engagement<\/span><span class=\"NormalTextRun SCXW78171632 BCX0\">! Ultimately though, hearing from all customers <\/span><span class=\"NormalTextRun SCXW78171632 BCX0\">\u2013<\/span><span class=\"NormalTextRun SCXW78171632 BCX0\"> not just those who are happy with a brand<\/span><span class=\"NormalTextRun SCXW78171632 BCX0\"> \u2013<\/span><span class=\"NormalTextRun SCXW78171632 BCX0\"> allows us to uncover a lot more about a business<\/span><span class=\"NormalTextRun SCXW78171632 BCX0\"> and where <\/span><span class=\"NormalTextRun SCXW78171632 BCX0\">the <\/span><span class=\"NormalTextRun SCXW78171632 BCX0\">brand should focus their <\/span><span class=\"NormalTextRun SCXW78171632 BCX0\">time to improve the customer experience.<\/span><\/span><span class=\"EOP SCXW78171632 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1652817386702{margin-top: 50px !important;margin-bottom: 50px !important;}&#8221;]<\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #5a84ff;\">Other than creating incredible experiences, what other passions do you have?<\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1660223549562{padding-bottom: 8% !important;}&#8221;]<span data-contrast=\"auto\">Fun fact: in university, I studied a BSc and majored in Sport and Exercise Science. I\u2019m a little bit obsessed with both and I\u2019ve played tennis since I was about 8 years old. I play lots of sports socially (right now it\u2019s 4s volleyball) and do like to keep myself fit and active.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Due to my ever-expanding wardrobe and desire to be more sustainable and intentional with fashion, I did start a little business online reselling vintage and second-hand pieces to help reduce textile waste and play my part in circular fashion!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Lastly, I do love traveling, getting out of the house, and exploring my neighborhood, country, and beyond! I still consider myself very much a tourist and capitalize on any opportunity to explore somewhere new.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1652993357684{margin-top: 100px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;][vc_column][vc_column_text] BLOG Meet Sarah Fahey, Senior Retail Analyst\u00a0 [\/vc_column_text][vc_single_image image=&#8221;4254&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1660247109229{padding-top: 10% !important;padding-bottom: 2% !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1652817337616{margin-top: 50px !important;margin-bottom: 50px !important;}&#8221;] Tell us about yourself&#8230; [\/vc_column_text][vc_column_text]I\u2019m originally from&#8230;<\/p>\n","protected":false},"author":14,"featured_media":4256,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-4241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/posts\/4241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/comments?post=4241"}],"version-history":[{"count":4,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/posts\/4241\/revisions"}],"predecessor-version":[{"id":4258,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/posts\/4241\/revisions\/4258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/media\/4256"}],"wp:attachment":[{"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/media?parent=4241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/categories?post=4241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/tags?post=4241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}