[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1652993357684{margin-top: 100px !important;padding-right: 20px !important;padding-left: 20px !important;}”][vc_column][vc_column_text]<\/p>\n
BLOG<\/p>\n
[\/vc_column_text][vc_single_image image=”5670″ img_size=”full” alignment=”center” qode_css_animation=”” css=”.vc_custom_1741200024211{padding-top: 10% !important;padding-bottom: 6% !important;}”][vc_column_text css=”.vc_custom_1741200087022{margin-top: 30px !important;margin-bottom: 5px !important;}”]<\/p>\n
[\/vc_column_text][vc_column_text]NPS is a widely adopted metric used to gauge the loyalty of a firm’s customer relationships. Developed by Fred Reichheld, Bain & Company, and Satmetrix, it asks a simple question: \u201cHow likely is it that you would recommend our company\/product\/service to a friend or colleague?\u201d Respondents rate their likelihood on a scale from 0 to 10.<\/span>\u00a0<\/span><\/p>\n The score itself is calculated by subtracting the percentage of Detractors from the percentage of Promoters.\u00a0<\/span>\u00a0<\/span>[\/vc_column_text][vc_single_image image=”5673″ img_size=”700×363″ alignment=”center” qode_css_animation=”” css=”.vc_custom_1741287736406{padding-top: 4% !important;}”][vc_column_text css=”.vc_custom_1741200146628{margin-top: 30px !important;margin-bottom: 5px !important;}”]<\/p>\n [\/vc_column_text][vc_column_text]<\/p>\n [\/vc_column_text][vc_column_text css=”.vc_custom_1741200175562{margin-top: 30px !important;margin-bottom: 5px !important;}”]<\/p>\n [\/vc_column_text][vc_column_text]In retail, a typical NPS range is 0-30. Businesses that use the Chatter Research survey engine often see mid-range scores of 50-60.<\/p>\n How is that possible? Well, our SMS-based research conversations yield high response rates, allowing us to identify actionable insights that can be put in place right away to improve the customer experience.[\/vc_column_text][vc_single_image image=”5672″ img_size=”700×115″ alignment=”center” qode_css_animation=”” css=”.vc_custom_1741287768606{padding-top: 4% !important;}”][vc_column_text css=”.vc_custom_1741200209905{margin-top: 30px !important;margin-bottom: 5px !important;}”]<\/p>\n [\/vc_column_text][vc_column_text]N<\/span>on-purchasing customers <\/span>have some of the most valuable insights of all<\/span>. While their feedback may initially lower NPS, it offers long-term benefits by highlighting areas for improvement. A study by the London School of Economics found that a 7<\/span>–<\/span>point increase in NPS can lead to a <\/span><\/span>1% increase in revenue<\/span><\/span><\/a>, underscoring the importance of addressing feedback from all customer segments<\/span>\u2014especially those that present opportunities for real growth<\/span>.<\/span><\/span>[\/vc_column_text][vc_single_image image=”5671″ img_size=”700×231″ alignment=”center” qode_css_animation=”” css=”.vc_custom_1741287802974{padding-top: 4% !important;}”][vc_column_text css=”.vc_custom_1741200255373{margin-top: 30px !important;margin-bottom: 5px !important;}”]<\/p>\n [\/vc_column_text][vc_column_text]While NPS provides a snapshot of customer loyalty, the real value lies in understanding the reasons behind the scores. Chatter\u2019s conversation engine interprets open-ended responses in real-time, delivering actionable insights that combine quantitative scores with qualitative feedback. All that\u2019s left to do is implement and improve. [\/vc_column_text][vc_empty_space]BOOK A DEMO<\/a>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":" [vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1652993357684{margin-top: 100px !important;padding-right: 20px !important;padding-left: 20px !important;}”][vc_column][vc_column_text] BLOG The power of Net Promoter Score (NPS) [\/vc_column_text][vc_single_image image=”5670″ img_size=”full” alignment=”center” qode_css_animation=”” css=”.vc_custom_1741200024211{padding-top: 10% !important;padding-bottom: 6% !important;}”][vc_column_text css=”.vc_custom_1741200087022{margin-top: 30px !important;margin-bottom: 5px !important;}”] What is NPS? [\/vc_column_text][vc_column_text]NPS is a…<\/p>\n","protected":false},"author":14,"featured_media":5675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-5669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/posts\/5669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/comments?post=5669"}],"version-history":[{"count":3,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/posts\/5669\/revisions"}],"predecessor-version":[{"id":5705,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/posts\/5669\/revisions\/5705"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/media\/5675"}],"wp:attachment":[{"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/media?parent=5669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/categories?post=5669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chatterresearch.com\/wp-json\/wp\/v2\/tags?post=5669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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The advantages of NPS <\/strong><\/h3>\n
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What is a \u201cgood\u201d NPS? <\/strong><\/h3>\n
Non-purchasers are a goldmine <\/strong><\/h3>\n
NPS is just the beginning <\/strong><\/h3>\n